What is SuperKids?

The 5 A Day for Better Health Program is a National program to encourage all Americans to eat 5 to 9 servings of fruits and vegetables every day for good health.

Eating 5 to 9 servings of fruits and vegetables a day provides a variety of health benefits. Fruits and vegetable are rich in Vitamin C, Vitamin A, fiber and other nutrients and contain hundreds of phytochemicals. Along with physical activity and maintaining a healthy weight, eating 5 to 9 servings of fruits and vegetables a day promotes good health and reduces the risk of cancer, heart disease, hypertension, stroke, diabetes, and other chronic diseases.

The National SuperKids for Better Health Program, established in 1991 as a partnership between the National Cancer Institute and the Produce for Better Health Foundation, is the largest public-private partnership for nutrition and health in the United States and in the world.

All national health authorities support SuperKids including, the Surgeon General of the United States, the Centers for Disease Control and Prevention, the U.S. Public Health Service, the United States Department of Agriculture, the American Cancer Society, the American Institute for Cancer Research and the American Heart Association.

All U.S. states and territories have SuperKids Coordinators, located at the state health department. They provide leadership for SuperKids programs and activities within their state or territory. Branches of the U.S. Armed Forces also have SuperKids Coordinators who promote SuperKids to service personnel and their families.

Dole Food Company is a founding member of the National SuperKids for Better Health Program. Dole is a leader in children’s nutrition education and committed to encouraging children and their families to eat 5 to 9 servings of fruits and vegetables every day.